Tele2 — Unlimited Friendship

Tele2 is one of Swedens largest telecom brands, offering unlimited data to their customers. Wanting to reposition Tele2 as a clear category leader, we developed a new communication concept revolving around the term "unlimited". The first commercial released tells the story of two young girls separated by a move. With the help of Tele2’s unlimited data offer, they manage to stay in touch and keep their friendship alive.