Daniel Wellington — From IT to it

Instagram-famed watch brand Daniel Wellington’s track record is known to boast collaborations with big names such as Kendall Jenner and Hailey Bieber. But for the global launch of their new Smartwatch Case, we went with a different influencer strategy. We teamed up with everyday people working in IT – knowing only they had the it-factor to pull it off. The newly turned it-fluencers then became stars of a runway show, turning heads as it took place on LinkedIn.